Cravings “Waist Watchers” mini cheesecakes

Update in 2025: This was a very popular post on my blog, with 145 comments from various people in Ontario looking for this product. Unfortunately I cannot easily migrate comments to this static site, and in any case the last comment was posted in 2009.

Also, the company does not seem to exist in 2025.


Update 20060125: Cravings now has their own website: www.cravingscheesecakes.com. There’s even a copy of this blog posting on their message board page. I recommend that you comment on their guestbook instead of this page, since they’re much more likely to respond over there!

Update 20050324: There’s a Canadian Food Inspection Agency alert out on the Cravings and Zarky’s Waist Watchers products; people with allergic reactions to soy protein should read http://www.inspection.gc.ca/english/corpaffr/recarapp/2005/20050310e.shtml.

I can’t believe that a Google search doesn’t turn up information on these things; they’re sinfully delicious! (Update: it does now)

A company called “Cravings” in Perth, Ontario (near Belleville; about 1.5 hours east of Toronto) makes a product called “Waist Watchers”; they’re mini cheesecakes with various flavour toppings. Each one is 60g, with 56.6 calories and 0.6 grams of fat, which makes them 1 Weight Watchers point each.

They’re delicious. The only complaint I have is that one isn’t enough! At only a point each, having two isn’t excessive. They’re light and airy; they appear to have come up with a mixture that captures many tiny air bubbles, allowing them to have the texture and flavour of cheesecake without a zillion calories.

Even better, the product isn’t packed full of chemicals; The product is made from: fruit, cheese, skim milk, flour, canola oil, egg whites, pineapple juice, lemon juice, cornstarch, baking soda, sugar, gelatin, flavouring, and colour.

Update 2005/05/18: There has been some confusion recently about the nutritional data for these products. I’m not an expert, but my understanding is that the data is allowed to be estimated, and (more importantly) is allowed to be rounded. So a product with “100 calories” can, in fact, contain anywhere from 76 to 125 calories. Both of these can easily explain why the nutrition data is the same for all variants of the product.

I highly recommend them. Flavours in the store today: Cherry, Rasberry, Blueberry, Lemon, Lime, and Chocolate. They’re all good! The chocolate is mixed through, and is more like chocolate mousse than cheesecake; the lemon is like lemon meringue pie. The company has recently introduced the Cravings Waist Watchers Chocolate Fix; I haven’t tried them, but reports from others are positive…

They are available at “Reid’s Dairy” and “Almost Perfect” stores in Southern Ontario; check the comments below for other locations, and if you know of others make sure you add to the list.

Cravings, PO Box 20053, Belleville ON K8P 5V1. (613) 264-8095

Update 2003/11/11:: An online commenter Tanya was able to obtain Craving’s phone number, which is (613) 264-8095. They will apparently take down your contact information and let you know about distributors in your area. If you do call them, please report back here so that other people can find them too. Thanks!